[NEW] MPAA vs After Dark films / Captivity

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[NEW] MPAA vs After Dark films / Captivity

Post by ZeaLot »

MPAA vs After Dark films

You've probably all heard all this before but for those that haven't...

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CAPTIVITY: You might have heard about the whole controversy around the posters used to the promotion of the upcoming After Dark's film. If not here's what The Hollywood Reporter had to say about this ridiculous event:
  • The MPAA on Thursday disciplined After Dark Films for its controversial outdoor advertising campaign for the upcoming CAPTIVITY by imposing a monthlong suspension of the ratings process for the horror film, which has not yet been rated. The move could make it difficult for the film to bow on its scheduled release date of May 18.

    In an uncharacteristically harsh reprimand, the MPAA -- which had not approved After Dark's ads for general audiences -- also said that After Dark and its distribution partner, Lionsgate, will be required to clear all the CAPTIVITY promotional materials it uses going forward in addition to the locations and venues of all advertising buys relating to the film. It is the first time the MPAA has imposed such a sanction, though some observers questioned whether the MPAA will be able to monitor all the ad buys.

    While the MPAA will review After Dark's promotional materials before May 1,CAPTIVITY will not be eligible for consideration by the ratings board until then and will not be given priority scheduling at that time. There is no set time period for how long it takes the MPAA to issue a rating. That is dependent on the number of films lined up for a rating. The sanction doesn't give After Dark much time to recut or re-edit the film if the company is not satisfied with the initial rating issued.

    "The sanctions in this case are severe because this was an unacceptable and flagrant violation of MPAA rules and procedures," MPAA senior vp advertising Marilyn Gordon said. "After Dark Films presented their ads for approval, as all companies are required to do if they wish to receive an MPAA rating. However, their ads were summarily rejected for their graphic depiction of a woman's torture and death. Yet After Dark proceeded to post them on billboards anyway, and these ads appeared in some of the most prominent public locations in Los Angeles and New York. It is now up to After Dark Films to restore good faith with the MPAA."

    The MPAA's decision could force After Dark to postpone the release date of the film, moving it further into the heart of the busy summer moviegoing period. The production company also could decide to release the film unrated, which would severely limit its distribution because many commercial movie theaters will not play unrated movies.

    A public outcry against the movie's billboards and New York taxi tops led to After Dark quickly removing the posters last week (HR 3/20). But After Dark continued to advertise its movie with a message, "Captivity Was Here," on the billboard locations where the ads first appeared. The new advertisement displayed the film's release date of May 18 along with the film's Web site.

    After Dark CEO Courtney Solomon said at the time that the billboards were a mistake, but the fact that the company continued to promote the film in the locations where the offending ads had been featured has led some competitors to question its sincerity.

    "For a group of people who claimed this was a mistake, (putting up the second billboard) was essentially thumbing their nose at the very group of which they were trying to get back into the good graces," one industry insider said.

    After Dark didn't return calls seeking comment.

    "If the violation by After Dark Films is flagrant as alleged, then the MPAA response is appropriate," said Peter Wilkes, president of Lionsgate's investor relations. Lionsgate is co-releasing the film with After Dark. "However, we believe that the MPAA will rate the film itself on its own merits."

    According to one marketing executive, who declined to be named, the two-week window between the date when CAPTIVITY may now apply for a rating and its release is too short to complete the ratings process. "These people tried to play the MPAA and the MPAA came back," the exec said. "The real question is, is this print campaign really going to put people in seats? No print campaign has that much power, so was it really worth all this?"

    In order to receive an MPAA rating from the ratings board, it is required that all promotional materials that will be publicly displayed -- either in print, television, theaters or online -- must be cleared with the MPAA.

    "MPAA reviews tens of thousands of promotional materials each year," Gordon added. "Our rules are important to moviegoers generally and parents in particular. The good news is that, as disturbing as this case has been, it marks a rare instance where a company has acted in such a clear and direct violation of our rules. The overwhelming majority of companies and filmmakers understand, support and abide by MPAA rules and procedures."
Now what has the world become? A facist organisation (the MPAA) actually decide what we should see or not. This is simply wrong and completely ridiculous. The promotial campaing is not even hard, offensive or problematic. Will someone please do something about this and stop this madness of censorship and dictatorship? Aren't we supposed to live in a free country?

Pretty whack, this MPAA thing is getting out of hand :roll:
Last edited by ZeaLot on 2007-06-28, 11:43, edited 1 time in total.
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Post by MINDULE »

Na pas mus dabar per telika labai stipriai reklamuoja. Po dvieju savaichiu bus kinoteatruose.
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Aishq ash kaip "tikras lietuvis" palauksiu kol bus DVDrip'as...
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Post by Freddy »

Turint omeny, kad čia trileris kažkaip nesitikiu daug, gal tik kokių įtemptų scenų ir geriausiu atveju įdomaus žiūrėjimo :)
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Post by ZeaLot »

Pažiūrėjau vakar, pirma mintis prasidėjus visai tai šūduvai: Saw meets Old Boy :010:
Panašiai ir buvo: kankinimai, kraujo kibirai, mergina kaip koks bandomasis triušis. Filmas išties vidutiniškas, kažkoks pritemptas siužetas, bele kad padaryt. Jei lygint su Saw 3, Captivity pralaimi.
Na, overall: pažiūrėt galima, bet tik tiek.

P.S. Per daug išpūsta reklamos kampanija, o tolko jokio. :025:
Last edited by ZeaLot on 2007-06-28, 11:44, edited 1 time in total.
Duke Henry: I am Henry the Red. Duke of Shale, Lord of the Northlands and leader of its peoples.
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Post by Freddy »

:shock: Kaip tik man, sueis labai neblogai. :) Tokios istorijos susižiūri bene geriausiai :D. Laukiam tik DVD kol pasirodys.
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Post by Ripper »

Prie jokios SAW dalies šio filmo net negalima lyginti. Ne tas lygis. Man nepatiko, pusę filmo taip žiovaudamas ir pražiūrėjau, antroji gal tik labiau į temą. Silpnas labai.
O beje ZeaLot kur ten matei kibirus kraujo? Aš tai lyg ir nepastebėjau ir iš rimtesnių kankinimų tai buvo bandymas tą mergičką palaidoti po užbertu smėliu.
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Post by ZeaLot »

Ripper, na čia hiperbolizuotai išsireiškiau, iš tiesų tai girdė ją ten tuo krauju :006:
Duke Henry: I am Henry the Red. Duke of Shale, Lord of the Northlands and leader of its peoples.
Ash: Well hello Mister Fancypants. Well, I've got news for you pal, you ain't leadin' but two things: Jack and shit... and Jack just left town.
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Post by Freddy »

DėMėSIO ... (čia, kad atkreipti žiūrėjusių šį filmą dėmesį.)

Tuo metu (dar ir dabar) nete mėtosi Captivity Ispanijos kino teatruose rodyta versija. Tai ne versija, kuri buvo išleista USA. Ta versija buvo smarkiai apkarpyta, edit'inta, netgi perfilmuota. USA versija bus beveik visiškai naujas filmas palyginus su ta. Visos GORE , KANKINIMO scenos iš Ispaniškos buvo pašalintos. Pradžia, siužetas, pabaiga - beveik viskas smarkiai redaguota.

Siūlau nepraleisti progos ir po poros mėnesių pažiūrėti normalią USA versiją, nes man atrodo jūs matėte tą apkarpytą sh, kuriuo daug kas skundžiasi.
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Post by Slasher »

turbūt ir aš tą apkarpytą versiją pažiūrėjau. Nu nėra ten labai prastai, žiūrėti galima. Tik aišku tokiam siužete pateikt kažką ypatingo, labai suintriguojančio jau sunkoka. Bus eilinis filmas savam žanre. Kad ir papildomas kiekis gore, torture šiam filmui pridėtų tik kokį vieną balą.
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Post by Freddy »

Slasher wrote:turbūt ir aš tą apkarpytą versiją pažiūrėjau. Nu nėra ten labai prastai, žiūrėti galima. Tik aišku tokiam siužete pateikt kažką ypatingo, labai suintriguojančio jau sunkoka. Bus eilinis filmas savam žanre. Kad ir papildomas kiekis gore, torture šiam filmui pridėtų tik kokį vieną balą.
Skaičiau porą komentarų, sako žmonės, kad tos dvi versijos beveik kaip du atskiri filmai.

Pvz:
simmfj500 wrote:Freddy is right having seen both versions I can tell you it really is like watching 2 different movies. Both are good versions, but the Spanish version has almost no gore at all...
Ir t.t.
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Post by Slasher »

Freddy, lauksim tavo komentarų, kai pažiūrėsi pirma USA, paskui ispanišką versiją :) . Po ispaniškos, kažkaip nėra noro žiūrėt amerikietišką.
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Post by Freddy »

Slasher wrote:Freddy, lauksim tavo komentarų, kai pažiūrėsi pirma USA, paskui ispanišką versiją :) . Po ispaniškos, kažkaip nėra noro žiūrėt amerikietišką.
:) , ilgai dar laukti reikės, Ispaniškos jau dabar mačiau geros kokybės DVD-R , tačiau USA dar atrodo negreit išeis... Na žiūrėsim kaip čia bus.
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Post by Guest »

Per akis žiaurasties ir toje versijoje, kurią mačiau, o turbūt mačiau "švaresnę".. Dar daugiau kraujo ir dar labiau ištobulintos sadistinės procedūros duotų pretekstą net apšaukt filmą ala klonu, dabar būtent dėl šitų, pavadinkime, trūkumų jis įgauna šiokio tokio savitumo.
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